FORWARD RHYTHM

Short documentary made for Google Brand Studio.

Jason Barnes (@cybrnetx), a drummer and composer from Atlanta, lost his lower right arm after an electrical accident in 2012. Determined to continue pursuing music, Jason teamed up with a group of Georgia Tech researchers to create a custom, TensorFlow-powered drumming arm that enables him to drum almost as naturally as if he was playing with his own arm.

AWARDS

Winner — Brand Film Awards 2x winner (Cinematography and Technology); Anthem Awards, 2x Gold awards

Nominee — Webby Award (Branded Entertainment); One Show Awards (Branded Entertainment, Long form video); Shots Award (Cinematography); Brand Film Awards (Diversity, Equity and Inclusion; Purpose); Art Director Club Awards (Branded Content Long Form, Design For Good, Integrated - Series, Motion/Film Craft — Sound Design)

2021, Dir: Lewis & Hayes

IMPACT

Reached 79M users, with a 23% campaign page engagement rate and +5% brand uplift.